The Cotton On Group is a retail powerhouse renowned for its winning combination of globally relevant fashion at affordable prices. It all began back in 1991 with one store in Geelong, Victoria, Australia. From modest beginnings, Cotton On has quickly evolved into a bona fide fashion destination boasting 600+ stores and 4,500+ employees. The original Cotton On offer has expanded to successfully branch into children’s fashion and baby-wear with Cotton On Kids. Cotton On Kids takes the spirit, edginess and fashionability of its parent brand and successfully re-imagines it for its range of children's apparel and accessories. Add to that, the ""grown up kids"" we employ to manage our stores and champion the latest trends, the Cotton On Kids experience, always brings a touch of whimsical, childlike delight with each new season.